Nike Is Favorite Footwear & Apparel Brand Among US Teens, Vans at No. 2

Piper Jaffray recently conducted its biannual "Taking Stock with Teens Survey," which surveyed 9,500 US teens on what brands they prefer in various categories. Surveyed consumers were 16 years old on average, came from 42 states and an average household income of $65,400 USD. Overall, the research detailed that teen spending is down four percent from last fall and 10 percent from this spring's survey. However, when teens do decide to open their wallets, brands like Nike and Chick-fil-a benefit. ...